I am not familiar with 1st in Coffee but my wife orders tea here so she decided to order me a bag of coffee beans to try so here is my review;
First appearance: the bag looks like it took in some air and I could not find a date roasted on the bag. Maybe get a better, air tight, bag? Upon opening the beans smelled great (wish I could describe scents better but that's not my forte and I have seasonal allergies too!)
Brew: I decided to use my standard Cuisinart Perfectemp so I could compare without my created variables of my Clever Coffee Dripper (which I love!). I measured and ground my standard 4 tbsps of beans to 36 oz of water (I like strong coffee).
Taste: The first thing you notice is the crisp acidity. It's not overwhelming, like some coffees, and finishes with softness in the body and a lingering, oily, finish. I would describe the tastes of bittersweet chocolate and acidic fruits.
My go to coffees are dark roasts (Peets Major Dickason, La Colombe Corsica) so I'm trying to be fair and impartial in my review but I also won't claim to be an expert in med roasts.
Overall this coffee was enjoyable. I'd call it bright with a lingering finish. It's not my cup of tea...or coffee but I won't have a problem finishing this bag.
For the price this a very good bag of beans and if you're looking to try something better than most things on the grocery shelf I'd recommend picking up a bag. As for me, I'll return to my beloved dark roasts once I've finished this bag.
Cheers!!!

Honduras is med brew with lots of cocoa flavor.
I would buy it again

very good coffee. got only 4 stars only because i compared it to the columbian el tambo which i got in same shipment.