Lavazza ¡Tierra! is a sustainable development project combining product quality with improved living conditions for three small-scale coffee growing communities: Yanesha of Nagazu,
Alto Churrumazu in Peru La Fortuna,
Cusucu Park area in Honduras Villa Esperanza, Huila Valley in Colombia
Modern coffee-growing equipment is provided and the right instruments to cultivate and market coffee by means of environmentally friendly techniques. Lavazza works with the Rainforest Alliance, an international non-governmental organization actively involved in promoting sustainable coffe.