Italy's leading espresso coffee company, Lavazza, has been roasting coffee for over 100 years. Its plant lies in the northwest Italian city of Turin and its state-of-the-art roasting facility boasts the world's highest concentration of advanced coffee technology. The entire process from sacks of green beans to pallets of packaged roasted coffees is computerized and centrally monitored. Special attention is paid to each bean as it is inspected for any imperfections and then roasted in air convection roasters which guarantee that each bean is evenly browned and never scorched. Lavazza's investments in technology, research and development and its dedication to quality control combined with the long roasting tradition of this family-owned company have made the Lavazza brand recognizable worldwide as the leader in espresso coffee.