Free shipping. Buy online in time for the holidays. I vaguely recall a time when I used to enjoy battling the crowds on the “busiest shopping day” of the year. A time when we, my family and friends, would strategize during Thanksgiving dessert our battle-plans for the next day. Which stores had the best bargains? Which ones would most likely be out of stock the quickest? Which malls had the most parking spaces?
As far as I remember, I think it was fun.
But we’ve come a long way since then. Ever since the early days of the Internet – back when eBay was still the Electronic Bay Marketplace – there was a better way of conquering Black Friday on the horizon. A promise of no more waiting in lines to be speedily checked out by a frazzled store clerk (who cannot wait for the day to be done). A promise of no more fighting in the parking lot with three other cars for the last remaining space. (and returning to dings and scratches on the doors).
And today, that’s exactly how I enjoy my holiday shopping – in my slippers if I want to.
Black Friday still happens – only now it’s all online. The best deals, the free shipping offers, the complementary gift-wrapping. It’s all there, just a mouse-click away. I still wake up very early, brew a grand cup of espresso, pull up all my favorite stores in separate tabs and wait for the sales to go live. It’s still fun, it’s still exciting – but now, I get to enjoy each and every magical moment in comfort.
I wonder why they still call it Black Friday?
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